Dew Mocracy
I think its cool that they allow fans of moutain dew to get involved with making a product that they would buy….good strat for marketing and its gives them a sense of what people like and the common things among their fans. Makes things alot easier and its allow for a good involvement from consumers in a product. It also allows a market test for how many people are that interested in mountain dew and a way into the minds of knowing which direction they should go.
